Double-Storey Beauty Store Design with Custom Displays

Double-Storey Beauty Store Design for a Professional Retail Space

This double-storey beauty store design is developed for cosmetics, skincare, fragrance and beauty retailers that need to organize multiple retail functions across two levels. A two-floor beauty store provides more space for merchandise presentation, customer testing, consultation, brand communication and supporting storage, but it also requires clearer zoning than a single-level retail environment.

Instead of treating both floors as identical selling spaces, the layout should assign a clear role to each level according to customer traffic, product categories and operational requirements. High-visibility merchandise, new launches and frequently tested products can be positioned where customers first enter the store, while additional collections, consultation functions or more focused customer experiences can be developed on the second level according to the project brief.

Retailers planning a complete beauty retail project can also explore SUNDO’s
beauty and perfume store design solutions
for more information about retail zoning, custom display furniture and beauty-store planning.

Two-Floor Beauty Store Zoning and Customer Circulation

A double-storey beauty store design needs to make the relationship between the first and second floors easy for customers to understand. If shoppers do not see a reason to move upstairs, valuable retail space can remain underused. Product zoning, visual communication and circulation should therefore be planned together.

First-Floor Attraction and Discovery Zone

The first floor normally carries the strongest responsibility for attracting customers from the entrance and introducing the product range. Feature displays, new products, promotional collections and frequently browsed categories can be assigned to high-visibility areas according to the retailer’s commercial priorities.

Wall-mounted beauty displays and central merchandising fixtures can be combined to create clear product zones while maintaining visible routes toward the rest of the store. The entrance should not be blocked by oversized cabinets that prevent customers from seeing the wider retail environment.

Second-Floor Product and Experience Zone

The second floor can support additional product categories, deeper brand exploration, consultation, customer testing or other retail functions where required by the project. The exact use of the upper level should be developed according to the SKU structure and the retailer’s operating model.

The relationship between both floors should be clear through visual cues, category signage and the position of important fixtures. Customers should understand what they can find upstairs before they reach the vertical circulation point.

Vertical Circulation Between Floors

Existing stairs, escalators or lifts shown on the customer-supplied floor plan should be considered when developing the retail layout. Product displays should support these circulation routes rather than creating congestion around them.

Key product zones and directional information can be positioned so customers naturally notice the connection between the two levels. The final circulation arrangement should always be based on the actual site drawings rather than copied from a standard two-storey layout.

Beauty Product Zoning by Category and SKU Quantity

A professional beauty store can include skincare, makeup, fragrance, beauty accessories, gift sets and other product categories. Each category has different display and customer-interaction requirements, so the furniture system should be planned around the actual merchandise.

Planning Around the SKU List

Before the display system is finalized, the retailer should provide the approximate number of SKUs together with representative bottle, jar, tube, box and fragrance package dimensions.

This information helps determine how much display capacity is required on each floor and whether a category needs a dedicated wall display, central island or feature presentation area.

Balancing Product Capacity Between Floors

The merchandise should not simply be divided equally between the two levels. Frequently browsed categories may require more capacity on the first floor, while specialized collections can be positioned in other zones according to the intended customer journey.

The final allocation should also consider stock quantity, tester requirements and whether customers need staff assistance when interacting with certain products.

Maintaining Visual Clarity

High capacity does not mean every shelf should be completely filled. Beauty products need enough spacing for customers to see packaging, price information and brand graphics clearly.

Hero products and new launches can receive more open space, while supporting ranges use repeated shelf structures. This creates a clearer merchandise hierarchy across both levels.

For additional information about SKU planning, testers and beauty-store fixture logic, read SUNDO’s
guide to showcasing cosmetics with better store planning and display fixtures.

Custom Wall Displays and Central Beauty Fixtures

A double-storey beauty store can use a combination of wall-mounted cabinets and freestanding displays to create different merchandising layers. Each fixture type should have a defined role rather than repeating the same product presentation throughout both floors.

Wall-Mounted Beauty Displays

Wall displays are suitable for larger product ranges because they make efficient use of vertical retail space. Different wall sections can be assigned to skincare, makeup, perfume or individual beauty brands according to the merchandise plan.

Shelf spacing should be developed according to the actual packaging dimensions. Tall skincare bottles, compact cosmetic products and fragrance boxes may require different shelf clearances.

Central Island Displays

Central island fixtures can be used for hero products, seasonal promotions, new launches and products that benefit from customer access from several directions.

Their dimensions and height should be coordinated with customer circulation so they provide useful display capacity without blocking sightlines toward wall categories, stairs or other important areas of the store.

Feature Brand Displays

Selected brands may require dedicated logo panels, campaign graphics or feature fixtures. These areas should be reserved during the store-planning stage so branding does not need to be added after the merchandise capacity has already been finalized.

Tester, Try-On and Fragrance Experience Flow

Beauty and fragrance retail often requires customers to interact with products before purchasing. Makeup shades may need comparison, skincare products may require samples, and fragrance customers may need access to testers.

Tester Zones

Tester positions should be located where customers can stop comfortably without blocking the primary circulation route. The layout can include customer-accessible counters, wall-based testing sections or other project-specific positions depending on the merchandise.

Tester quantity should be developed from the actual SKU list. A cosmetics brand with many shades may require more testing surface than a skincare collection with only a few hero products.

Fragrance Testing Areas

Perfume testers should have enough surrounding space for customers to compare products without crowding the main selling route. Where several fragrance collections are displayed, tester organization should follow the product zoning so customers can identify which tester belongs to which fragrance.

Consultation and Assisted-Selling Areas

If the retailer requires customer consultation, a suitable area can be planned away from the busiest circulation zones. This allows staff to discuss products with customers while keeping the primary browsing areas accessible.

Lighting Design Across Two Retail Floors

Lighting should create a consistent visual identity across both floors while responding to the requirements of different product categories. The first and second levels should feel connected even if they contain different merchandise or customer functions.

General Store Lighting

General lighting should provide comfortable overall brightness and support safe customer circulation between display zones. Lighting positions should be coordinated with ceiling conditions, vertical circulation and furniture placement.

Display Lighting

Where lighting is integrated into wall cabinets or feature displays, LED positions should correspond to shelf height and product placement. The aim is to improve product visibility while limiting strong shadows and unwanted reflections.

Lighting for Color Cosmetics

Makeup and other color-sensitive products require particular care because unsuitable lighting can affect how customers perceive shades. Lighting near tester and makeup zones should therefore be reviewed together with the actual merchandise.

Lighting for Fragrance Displays

Perfume bottles may contain transparent glass, metallic caps and reflective packaging. The light position should highlight the product without creating distracting glare on the bottle or surrounding display surfaces.

A fixed color temperature should not be assumed for this project without an approved lighting specification. Final lighting details should be developed according to the actual product categories and brand atmosphere.

Sample, Tester and Inventory Storage

A two-level beauty store needs enough storage to support product replenishment on both floors. Customer-facing display capacity should be planned separately from reserve stock so shelves remain organized.

Lower Cabinet Storage

Where the approved display structure allows, lower cabinet sections can be used for supporting stock, samples, replacement testers, packaging or other retail supplies.

Floor-Specific Storage Planning

If both floors carry active merchandise, each level may require nearby storage for frequently replenished items. This can reduce unnecessary movement between floors during daily operation.

The retailer should identify what needs to be stored on each floor before cabinet interiors are finalized.

Tester and Sample Storage

Replacement testers, product samples, disposable accessories and other supporting items can require separate internal compartments. Storage dimensions should be based on the actual items rather than using generic cabinet interiors.

Material and Easy-Clean Surface Planning

Beauty display furniture is frequently touched by customers and staff, particularly around testers, counters and high-traffic merchandise zones. Material selection should therefore consider routine cleaning and normal commercial use as well as visual appearance.

The exact substrates, metal details, glass specifications and decorative finishes for this project have not been provided, so they should be confirmed according to the approved project material schedule rather than presented as fixed specifications.

Item	Project Planning Requirement
Project Type	Double-storey beauty store design
Retail Levels	Two-floor layout with coordinated merchandise and customer circulation planning
Display System	Wall-mounted beauty displays, central fixtures and project-specific feature displays
Display Capacity	Develop according to SKU quantity, package dimensions and merchandising priority on each floor
Tester Areas	Develop according to makeup, skincare and fragrance testing requirements
Materials	Final substrate, glass, metal and decorative finishes should follow the approved material specification
Lighting	General and display lighting should be coordinated across both floors according to product categories and the approved lighting plan
Storage	Can be developed for reserve stock, testers, samples, packaging and retail supplies on the relevant floor
Brand Graphics	Logo, category signage and campaign areas should be developed using supplied brand artwork
Vertical Circulation	Layout should respond to the existing stairs, escalators or lifts shown in the supplied floor plan
Electrical Requirements	Voltage, plug type, LED drivers and wiring requirements should be confirmed according to the destination market
Customization	Floor zoning, fixture dimensions, display capacity, finishes, lighting, branding and storage can be developed according to confirmed project requirements

Easy-to-Clean Surfaces

Tester counters and frequently handled display areas should use finishes suitable for routine commercial cleaning. If the retailer requires stain-resistant finishes, replaceable tester surfaces or other maintenance-related features, these requirements should be included in the approved material specification.

They should not be presented as confirmed project features without supporting material information.

Brand Display Capacity Across Two Floors

A double-storey beauty store may need to present several brands or product categories across both levels. Brand communication should be planned together with product capacity so logos and campaign graphics remain visible even when the store carries a broad assortment.

First-Floor Brand Attraction

High-priority brands or campaigns can be positioned where they are visible from the entrance and main customer circulation route.

Second-Floor Brand Discovery

Additional collections or focused brand zones can be developed upstairs where customers have more time to browse. Category signage and visual communication should help customers understand what is available on the second floor.

Consistent Visual Identity

Even if the two floors contain different product categories, repeated furniture proportions, materials, lighting details and graphic standards can help the complete store feel like one coordinated environment.

Application Scenario: Two-Level Beauty and Cosmetics Store

This type of space planning can be used for a two-level beauty retailer carrying cosmetics, skincare and fragrance collections. The first floor can prioritize customer attraction, new launches and high-frequency categories, while the second floor supports additional merchandise, consultation or more focused product discovery.

Wall displays can carry larger product ranges, central fixtures can present hero products, and storage can be distributed according to the operational needs of each floor. The final arrangement should be developed according to the actual floor plans, vertical circulation, SKU quantity and brand requirements.

Project Reference: Double-Storey Beauty Retail Concept

This page should be presented as a double-storey beauty retail design reference unless real completion photographs, customer information and project documentation are available.

A completed customer project should not be claimed without evidence. If real project information becomes available later, this section can be expanded with the actual location, floor area, merchandise categories, fixture configuration and approved materials.

Information Needed for a Double-Storey Beauty Store Project

Accurate project information is especially important for a two-floor store because product capacity, circulation and storage need to be coordinated across both levels.

Floor Plans for Both Levels

Provide floor plans or measured dimensions for both floors, including entrances, walls, columns, windows and other relevant site conditions.

Vertical Circulation Information

Clearly indicate existing stairs, escalators or lifts so customer routes and furniture positions can be developed around the actual building conditions.

SKU Quantity and Product Categories

Provide the approximate total SKU quantity together with the main categories, such as skincare, makeup, fragrance and beauty accessories.

Floor Allocation Requirements

If certain categories or brands need to be located on a specific level, identify these requirements before the initial zoning is developed.

Tester and Consultation Requirements

Indicate which categories require testers, customer consultation or other assisted-selling functions.

Storage Requirements

Identify what reserve stock, samples, testers, packaging or retail supplies need to remain on each floor.

Brand Identity and Visual References

Provide logo files, preferred colors, reference images and other brand guidelines so the furniture and visual communication can follow the intended identity.

Planned Opening Date

If the store has a target opening date, provide it during the initial project discussion. The actual production and delivery schedule should be evaluated according to the confirmed design scope, furniture quantity, materials and customization requirements rather than using one fixed lead time.

Develop a Double-Storey Beauty Store Design with SUNDO

SUNDO provides beauty and perfume retail space design together with custom display cabinet and store furniture production. A two-level beauty store can be developed around the actual floor plans, merchandise categories, customer circulation, display capacity, tester requirements, lighting and storage needs.

For more beauty retail planning information, visit the
SUNDO blog.
If you are preparing a two-floor cosmetics, skincare or fragrance retail project,
contact SUNDO
with both floor plans, SKU information, brand references and functional requirements for project discussion.